It’s obvious that cloud real brokerages are the future of this industry! They typically offer agents better technology, better training & community and multiple streams of income into their businesses then franchise or independent brokerages can offer!

As of today, the four biggest cloud brokerages are eXp Realty, REAL Broker, LPT Realty and Epique. So the real question is, which cloud brokerage is BEST for your specific business?

Each of these 4 have their own unique pros and cons and one company is not necessarily the best fit for EVERY real estate agents out there.

So in this article, I am going to break down MY RECOMMENDATIONS for which cloud brokerage you should join based on your specific business or where you are at in your career.

Non-Producing Agent

Let’s say you have your real estate license but you're really not doing anything with it. Maybe you got it to buy or sell your own property or maybe you tried being an agent but are not really focused on it right now. In this case, costs are going to be your top priority.

#1 LPT Realty For Non-Producing Agents

In this case, LPT Realty may be a good option for simply because there are no monthly fees and they are the cheapest cloud brokerage out of the four. If you do sell just 1 home a year, it would cost you $500 a transaction + a $195 transaction fee + a $500 annual fee on your first transaction of the year. So a total of $1,195 to sell 1 home. Source.

So if cost is your only priority and you are not selling more than 1 or 2 homes a year, LPT would be a good option.

#2 REAL Broker For Non-Producing Agents

REAL would be my second choice for you because there are no monthly fees. So if you go a full year and not sell anything, it won’t cost anything other than the one-time $249 sign-up fee.

Depending on what your goals are, REAL Broker may actually be more affordable then LPT because they allow up to 3 free personal deals a year.

You would still pay the $285 transaction fee, the $30 BEOP fee, and the $250 per transaction annual fee (which caps at $750 a year on them), but you would not have to pay the 15% split with REAL like a typical transaction.

So let’s say you do one personal deal a year it would be a $285 transaction fee + $30 BEOP fee + $250 annual fee = $565 to sell one personal deal per year at REAL. This is more than half as much as it costs at LPT. Source.

#3 eXp For Non-Producing Agents

eXp would be my third choice for a non-producing agent. They charge a $85/monthly fee. So even if you don’t close anything, it is still going to cost you $1,020 a year just to hang your license there. They also charge 20% of any deal in addition to a $25 transaction fee and $60 risk management fee per transaction. Source.

#4 Epique For Non-Producing Agents

Epique would be my last choice for a non-producing agent. Out of the 4 cloud brokerages, they are the most expensive. They charge a $149/monthly fee, take 15% of your commission, and also charge you a .1% of the sales price transaction fee, up to $500. So if you go a full year of not selling, it is still going to cost you up to $1,788 a year just in monthly fees. Source.

New Real Estate Agent

Let’s say your are a new agent at the very begging of your real estate career and want to learn and grow your business into a full-time income. So in this case, training, mentorship and cost will be your top three priorities.

1. REAL Broker For New Agents

REAL Broker or eXp Realty would be good options with REAL being my top choice for new agents for a few reasons. Out of the 4, REAL is the second most affordable and also does not have any monthly fees like eXp does. So if it takes you 5-6 months to close your first transaction, you don’t have monthly fees draining your bank account.

REAL Approaches training differently then eXp also. At REAL all the training is available to all the agents completely free! So you will get access to over 200+ online classes, over 30+ live streams a week, and over two dozen recurring masterminds. You also get access to the full REAL Broker community.

REAL does have an optional mentorship program as well where you get to interview mentors and choose which one you want to work with. Each mentor get’s to set their price. It’s typically 25% to 50% of your next 3 transactions. Hiring a mentor can be a great way to kick-start your business or learn new skills.

REAL Broker also offers something unique that other cloud brokerages do not and that’s co-sponsorship. With this, you can name two agents as your sponsor in the company. Your sponsor can be an extra level of support and a resource for you. What I often like to do when new agents reach out is find them a local REAL agent in their market to name as a co-sponsor with me so they get additional help with local questions.

2. eXp Realty For New Agents

eXp Realty would be my second choice. The one advantage eXp has over REAL Broker is that they currently are larger. So if you were a new agent and wanted to join a team, there are plenty of options at REAL but there may be more options at eXp.

eXp does offer online training for agents as well but it’s done pretty differently than at REAL. They have some training available to everyone but MOST of the training you will get is exclusively from your up line. This training will be off of eXp’s platform and not regulated by them. If you want training from an up line thata you are not a part of, you will have to pay a high price for it out of your own pocket. This is all very different then REAL’s approach where all training is available to all agents.

eXp actually has a mandatory mentorship program for all new agents. You do not get to choose your mentor.

eXp Realty does charge monthly fees as well, which REAL does not, and they take 20% of every transaction until you cap vs REAL which takes 15%.

3. LPT For New Agents

LPT would be my third choice for new agents. Yes, they are the cheapest cloud brokerage so you will save some money there but they are not as established as REAL or eXp.

I also have concerns about the quality of their training, community and culture at LPT. Out of the 4 cloud brokerages, they give their agents the least amount of free stock in the company and least amount of revenue share. This is important for new agents because THIS is what incentivizes the experienced agents to give back to the community and provide high level training.

Because LPT is the cheapest, I feel like they also attract a lot of non-producing and newer agents looking to save money. If your goal is to grow, then you want to learn and be around high producing agents you can learn from.

4. Epique For New Agents

Epique would be my forth pick because they are the most expensive and smallest. At Epique, a new agent would have to pay a monthly fee of up to $149/mo, give away 15% of their commission and pay a transaction fee equal to .1% of the sales price (up to $500). Source.

Epqiue is also the smallest brokerage and least established. This means they will have the least amount of teams for you to choose from.

Listing Agents

Let’s say you are a producing agent and you are focused more on listings than you are buyers. In this case your priorities will be cost savings, flexible branding requirements and surrounding yourself with other listing agents.

1. Epique Realty For Listing Agents

If you are not a team leader but are a SOLO agent focused on listings, this is one scenario where I think it may be worth looking into Epique Realty. The reason being that they are the most expensive BUT also provide some services which could save you money. The cost saving services are largely focused on listings. These are services like sign installs, photography and TC work.

So as a listing agent, you need to do what is known as a “break-even analysis” to determine how many listings you would have to sell each year before you break even for the amount you will save from these benefits compared to joining a different brokerage. If you sell more listings then that number, they may make sense to join. If you do not, then it would not make financial sense.

Epique Realty Break Even Analysis

Let’s say you have 20 transactions a year with 10 of them being listings.

Average price point $500k, average commission 2.5% or $12,500

With a 15% split, you will pay $1,875 per transaction + a $500 transaction Fee and a $149 monthly “technology fee”. Source.

At Epique you have two caps you pay at the same time. A $15,000 “cap” and a $5,000 “transaction fee cap”.

So you will pay down your $15k cap at 8 transactions and your $5,000 cap at 10 transactions and then just pay a $250 transaction fee after that.

So $15k + $5k+ + $2,500 ($250 transaction fee after you cap) + $1788 in monthly fees = $24,288

In comparison, at REAL Broker it would only cost you $17,535 to sell 20 deals a year. A difference of $6,753. Source.

But at Epique you get free sign installs, photography, and a basic transaction coordinator service.

Let’s assume the basic TC service is a $200 value, the photography is a $250 value per listing and the sign install is a $30 value per listing. (Enter your own estimated values if you like)

That would be $4,000 in savings on a TC, $2,500 in photography, and $300 in sign installs.

That would be a saving of $6,800 a year, which is more than the $6,753 difference in price compared to REAL Broker. So THIS would be the break-even point. 20 deals a year with 10 of them being listings. Everything above this and you may be saving compared to REAL or eXp.

It does get a little more complicated than that though. Epique does reward their agents $15,000 in free stock for their Power Award when you sell 24 units or $10M in volume. Source. This is $9,000 less then REAL Broker’s Elite Agent Award which is up to $24,000 a year in free stock. So if you qualify for the Elite Agent award and count that as a cash equivalent, then that break-even point gets pushed back even further.

At an average price point of $500k, you will hit Elite Agent at 28 transactions a year compared to Epiques Power Award at 24 transactions a year. Source.

So let’s do this comparison again but with 28 deals and half are listings.

At REAL Broker, that will cost you $20,055 in your cap and fees to sell 28 homes but you are going to earn up to $24,000 in free stock. If you count that as a cash equivalent, then you will be a net positive of $3,945.

At Epique it will cost you $28,788 in caps and fees to sell 28 homes a year, but you will receive $15,000 in free stock and save $10,520 in business expenses ( $5,600 in TC services, $4,500 in photography, $420 in sign installs).

This would put you at a net negative of -$3,268 to sell 28 homes a year at Epique factoring in your savings and free stock. So makes Epique $7,213 more expensive a year then REAL at 28 deals a year.

So Epique could be cheaper for you then REAL if you are doing between 24 and 28 deals a year with half being listings. If cost is your top priority then use this as an example of how to calculate your break even point with your own business.

NOTE: If you are a team leader who is focused on listings, then in that case, I would not recommend Epique. I’ll explain more below.

2. REAL Broker For Listing Agents

REAL Broker would also be a great choice for agents focused on listings. REAL Broker is about $4,000 more affordable on average than eXp, and if you hit Elite Agent, REAL’s reward is up to $24,000 in free stock vs eXp’s $16,000 ICON Agent stock award or Epique’s $15,000 Power Award.

In my opinion, REAL also has better branding and more flexible marketing requirements than eXp, Epique or LPT.

REAL Broker’s agents on average also sell more homes and close more volume than eXp’s agents so you will be surrounding yourself with higher-producing agents to network and learn from. According to the latest financial reports from both companies, REAL agents on average sell 1.64 transactions per agent while eXp agents sell an overage of 1.38 transactions per agent.

3. eXp Realty For Listing Agents

eXp would be my third choice for listing agents. They are more expensive then REAL Broker and do not provide as much in free stock. They do however have the largest community of agents out of the 4 which means you may be able to network with other listing-focused agents. The training you will receive will be dependent on what downline you choose to join. So if you join the right downline you may get some good listing focused -training, if not, you may not get any good listing focused training.

4. LPT Realty For Listing Agents

LPT Realty would be even cheaper than REAL or eXp if you go with their business builder model, if you go with their rev share partner model, then REAL is still more affordable than LPT. In my opinion, though, LPT has the smallest community and the least amount of training out of REAL, eXp, Epique and LPT. So if you're looking to level up and surround yourself with other listing-focused agents, LPT’s community would be lacking.

Buyer Agent

Let’s say you are a solo agent focused mostly on buyers. Your priorities will be cost, community, training, and a mobile app.

1. REAL Broker For Buyer’s Agents

REAL Broker would be my number 1 pick for a solo buyer agent. They are the second most affordable brokerage out of the 4, have the second largest community, and all of their training is available to all agents.

REAL also has the most powerful and robust agent app out of the 4 companies, in my opnion. From this app, you can run your entire business including tracking your production, writing contracts, and sending them to your clients and communicating with your broker and support. Being a buyer’s agent, you are going to spend a large portion of your time on the go and having a really robust app like this could change your entire business.

REAL also has the largest stock award out of the 4 companies at $24,000 vs eXp who offers $16,000 and Epique who offers $15,000 in stock awards.

2. eXp Realty For Buyer’s Agents

eXp Realty would be my second choice. They do not seem to have as much of a robust agent app as REAL. Their app seems to let you view info on your business but currently does not let you create transactions or send forms to be signed as REAL Brokers does. They do have plenty of training and probably the most teams to choose from to join out of any of the companies if that is what you are looking for.

3. Epique Realty For Buyer’s Agents

Epique would be my 3rd choice for buyer’s agents. They do have the smallest community and the least amount of training out of the four major cloud brokerages but they also have an agent app that allows you to start and manage transitions. I think mobile technology is critical for a buyer agent. Source.

Epique is the most expensive out of the four cloud brokerages and offers one of the least amount of stock award. They do offer some cost-saving benefits to the agents like free listing photography, sign installs and TC services but in my opinion, most of these are listing agent-focused and will not save a buyer’s agent that much money each year.

4. LPT Realty For Buyer Agents

I would rank LPT number 4 for buyer agents. They could be the cheapest if you go with their business builder plan, not their rev share partner plan. I don’t have confidence in the quality of training or their community because of how little stock and rev share awards tehy provide to agents but they do at least have an agent app. From the app’s description, it does not sound as robust as REAL Broker’s or Epique Realty but it is at least something. Source.

Team Leaders

Let’s say you are a team leader with multiple agents under you. In this case your priorities could be cost of you and your team members, rev share you will receive for them and training for your team members.

1. REAL Broker For Team Leaders

REAL Broker would be my first choice for the team. Let’s go over the numbers first and why I ranked REAL #1 over eXp Realty, who would be a close second choice.

At REAL, the team leader will have a $4,000 lower cap and their team members will have a $2,000 lower cap compared to eXp. So if you have a team of you plus 10 agents, that would be $24,000 a year your entire team will save compared to eXp. Your team member saving money is going to help with agent retention.

REAL also pays significantly more per agent in revenue share. For each team member, the team leader can make an additional $2,000 per capping agent. Most team members cap with REAL after 3 or 4 transactions (depending on their price point). At eXp, you have no way of accurately predicting how much revenue share you will receive per agent since it’s a % of a rev share pool that changes monthly, but it will probably be less than half. Let’s be generous and say $1,000 per agent. This means you, as the team leader, you will receive an additional $10,000 a year in revenue share at REAL compared to moving your team to eXp.

REAL Broker’s stock awards are also much higher than eXp’s. This is true for their capping award, their stock purchase plan where REAL will give you up to 20% free stock on top of your purchase out of your commission vs eXp who will only give you a 5% discount on stock purchase. The biggest difference is with REAL’s Elite Agent Award of up to $24,000 a year vs eXp’s Icon Award of up to $16,000 a year. If you hit this every year as a team leader, this will be an extra $8,000 a year in free stock at REAL Broker.

So to recap, for a team leader with 10 team members, they will save $24,000 a year in caps and fees, earn an extra $10,000+ a year in revenue share and an extra $8,000+ in stock awards. This means this team would be a net positive of $42,000 a year at REAL Broker vs eXp Realty.

For larger teams, REAL Broker does also offer a 1/3 cap of $4,000 per team member.

Training & Community

Cost is not everything though, training and community is also a factor. One of the benefits to REAL over eXp is that you and your agents get full access to ALL THE TRAINING offered at REAL Broker. At eXp, you primarily get training from your specific up line and don’t have access to other uplines training. At REAL, we have over 200+ online classes, over 30+ live streams a week, and over 2 dozen reoccurring masterminds which you and your team members get full access to.

REAL Broker agents also close more transactions on average then eXp agents do, so you will be networking with higher-producing agents. According to REAL's Q3 reports their average agent does 1.64 transactions per year, while according to eXp’s Q3 report, their average agent only does 1.38 transactions per year.

I have two explanations for this. 1. REAL Broker wants to be a company of producing agents, so in order to receive revenue share, you yourself have to earn a commission. This can be in the form of production, referrals or as a team leader. At eXp, they do not have this requirement and have many people who join who are just full-time recruiters. 2. eXp’s publicly stated goal is to reach 1,000,000 real estate agents! When your goal is just agent count, then you are going to be adding non-producing agents or new agents. In contrast, REAL has no agent count goals, instead their “north star” is to create the best experience for the agent. I do feel like these mission statements have an influence on the types of agents the two companies go after.

Technology

REAL Broker also known for its proprietary, award-winning technology. They have built all of our tech in house so it creates a smooth, seamless flow for their agents. The two biggest pieces of tech for team leaders specifically would be our ProTeams software and the agent app.

ProTeams allows team leaders to adjust their agent’s cap and fees automatically down to the agent level. So you could have one set of agents with a 50/50 split, while another set has a 25/75 split or maybe even 1 agent on a 90/10 split. It is all fully customizable and implemented automatically.

The agent app will also help team leaders out tremendously because it allows you and your agents to run your entire business from your phone. From looking over your businesses numbers to starting transactions to communicating with your broker.

2. eXp Realty For Team Leaders

eXp Realty would be my second choice for team leaders. They offer better revenue share and stock incentives than Epique and LPT but are not as good as REAL, have the largest community and the training that you get from your upline may be more than you would get from all of Epique or LPT depending on your up line. However, there is no single downline at eXp that can offer as much training as all of REAL Broker at this point.

For larger teams, eXp does offer a 1/4 cap for team members of $4,000 per agent.

They do have eXp World which is unique to them. From talking to hundreds of eXp agents over the years the feedback I have received is that new agents enjoy it while producing agents are indifferent or dislike it. So if your team model is to bring on new agents, some of them may enjoy the game like virtual world. If your team is made up of high level producing agents, they probably will not use it much.

3. LPT For Team Leaders

LPT would be my third choice for team. You would have to opt into their Rev Share Partner plan to be a team leader, which is more expensive then REAL Broker with it’s $15k cap but your agents can be with their Business Builder plans which is a little less expensive with their $5k cap vs REAL’s $6k cap for team members. (REAL & eXp do offer a $4k cap for larger teams).

LPT gives their team leaders very little revenue share for these team members though. It would be up to $775 a year IF they do 10 deals a year, vs REAL which is $2,000 a year per team member and usually at 3 or 4 deals a year. Source.

LPT does offer stock awards and their Black Badge which is similar to eXp’s Icon Award or REAL’s Elite Agent. However, LPT is not publicly traded anywhere so you are unable to sell this stock and you have no idea how much it will be worth if and when they ever go public. This seams like a very big risk to me. REAL and eXp are the only two cloud brokerages that are publicly traded. LPT not being publicly traded also means that they do not have to divulge their financial information. So you really have no idea if the company is profitable, how much debt they have, if and how much money they loose every quarter, ect. This lack of transparency increases the risk of committing to the company.

4. Epique Realty For Team Leaders

Epique actually charges their team members the HIGHEST amount out of any of the cloud brokerages. Their team members have a $10,000 cap + a $5,000 transaction fee cap they pay at the same time. So $15k total for a team member compared to as low as $4,000 at REAL or eXp. The higher fees they charge to their agents could hurt your efforts to recruit to your team, hurt your agent retention and may mean you have to charge your team less as the team leader. Their team leaders has a $15k cap + a $5k transaction fee cap, so essentially a $20k cap which is almost double REAL Broker’s $12,000 cap.

Epique is also the smallest of the 4 cloud brokerages. This means the smallest community to network with and probably the least amount of training from that community.

Epique does offer a $15,000 power award for for hitting certain milestones. Source. Like LPT, Epique is also not publicly traded anywhere, so you have no insights to the financial health of the company and don’t know when they would ever be publicly traded.

Brokerages

Let’s say you are an independent brokerage or own a franchise brokerage and your looking to move your entire business to a cloud brokerage. In this case your priorities could be cost, revenue share, stock awards, training for your agents and support.

1. REAL Broker For Brokerages

REAL Broker would be my number one choice for brokerages to join. One very unique benefit to joining REAL is access to our Private Lable Program. With this program, you are able to fully keep your name and brand and not associate it at all with REAL Broker. You still get full and complete access to all of our technology, training, community, streams of income, etc. This is known as a “Brokerage as a service”. You can learn more about this program here.

If your brokerage is doing over $100M a year, you could qualify for your agents to have a $4,000 team member cap instead of the $6,000 cap. This will add to your agent’s savings compared to other companies.

The amount of revenue share you will receive from your agents is also going to be the highest at REAL Broker out of the 4. If your team members have a $6,000 cap, you can earn up to $2,000 per agent in rev share. If they have a $4,000 cap, you can earn up to $1,333 per agent in rev share.If you have a brokerage of 50 agents or 100 agents, this will be a significant stream of income. Your agents will also be eligible to earn the most amount of revenue share at REAL than anywhere else also.

You would also be eligible for hitting Elite Agent each year at REAL which is up to $24,000 in free stock. REAL is also going to give your agents the most free stock with their capping stock award and stock purchase plan then any of the cloud brokerages. If your agents start receiving free stocks or earning revenue share, this is going to keep them on your team longer and increase your agent retention.

REAL Broker has the second largest community of agents for you and your agents to network with. They have ample free training for you as a team leader and for your agents to access and have two annual events plus many regional events for you and your agents to attend.

2. eXp For Brokerages

eXp would be my second choice for cloud brokerages to join. They do not have a “Private Label” program like REAL does, but they do also offer $4,000 caps for larger teams like REAL deos. So the overall cost will be higher at eXp, but not to by much.

exp does give agents free stock but you and your agents would not earn as much as you would at REAL. For example, with their stock purchase plan, eXp offers their agents a 5% discount on stocks while REAL gives their agents 20% free stock on top of their purchase. REAL and eXp are the only two cloud brokerages that are publicly traded as well.

Their Icon Award is up $16,000 in free stock each year which is nice but still $8,000 less then REAL’s $24,000 in free stock for hitting Elite Agent.

At eXp, you will earn some revenue share on your agents, but it will not be very much. With their Rev Share 2.0, you can’t accurately predict how much revenue share you can earn because it varies monthly but it would be a maximum of a few hundred dollars per agent.

eXp does have the largest community of agents out of the four companies. They do provide a lot of training for you and your agents and like REAL, they have two annual events plus smaller local events.

3. LPT Realty For Brokerages

LPT would be my third choice for an independent brokerage. Your agents would pay a flat fee with a $5,000 cap to LPT, which would be more than eXp and REAL Broker’s $4,000 caps. At LPT, you would also only earn a maximum of $775 in revenue share a year per agent and that’s if they close 10 transactions. The potential to earn free stock at LPT would be very minimal for your agents. You would be eligible for their Black Badge stock award but the company is not publicly traded on any markets, so there is no way to assign a value to the stock or to sell them.

Being that LPT is the cheapest cloud brokerage and offers the least amount of revenue share or stock incentives, I do have concerns about the quality of their training and engagement in their community.

4. Epique Realty For Brokerages

Epique Realty would be my least favorite option for an independent brokerage to join. Your agents would have to pay a $5,000 a year cap + a $5,000 a year transaction fee cap at the same time + a $99 a month fee. So $11,188k per agent compared to REAL and eXp who only charge as low $4,000 per agent. Source.

Epique also has the smallest performance stock award of $15,000 for the team leader, compared to $16,000 at eXp and $24,000 at REAL Broker. Their stock purchase plan is very similar to REAL Broker’s in that you can get up to a 20% discount on the stock. Epique is also not currently publicly traded and there is no telling when they will be.

At Epqiue, you get 10% of “Company Commission” in revenue share, so if your agents are paying a $5,000 cap, then the most revenue share you can earn off each agent is $500. Significantly less then the $1,333 at REAL Broker for the $4,000 agent cap. Source.

Influencers

Let’s say you are an influencer in the real estate community in some way. So maybe a coach or a YouTuber or podcaster or just have a big social media following. In this scenario, revenue share will most likely be your biggest priority.

1. REAL Broker For Influencers

REAL Broker would be my first choice if revenue share is your top priority. Out of the the four cloud brokerages, REAL pays out the MOST per agent! You can earn up to $4,000 per capping tier 1 agent you attract to the company. At Epique the most you can earn per agent is $1,500, at LPT it’s $775 for a “Business Builder” tier 1 agent or $2,325 for a “Rev Share Partner” tier 1 Agent and at eXp, you can’t accurately predict how much you can make off of an agent anymore but agents have told me it’s about half what it used to be with their Rev Share 2.0, so my estimate would be a tier 1 agent will earn you about $1,750 a year.

REAL also has the better “golden handcuffs” than the other 3 cloud brokerages which will increase your attraction efforts and retention. This is in the form of stocks and revenue share.

For revenue share, they give up to 60% of their monthly revenue back to agents in the form of revenue share compared to eXp and LPT who only give 50% of revenue back to agents in revenue share and Epique who give significantly less then that. This means your network will earn more revenue share and keep them at the company longer.

REAL also gives away the most in free stock out of all the brokerages. Up to 20% free stock with their stock purchase plan, free stock when agents cap, when an agent you attract closes their first transaction and the largest production award of up to $24,000 in free stock for hitting Elite Agent. eXp’s Icon agent is only $16,000 in free stock, Epique is $15,000 and LPT is 5,000 shares of stock but because they are not publicly traded, we don’t know their monetary value of them. Again, this all serves as “golden handcuffs” to increase the agent retention of your network.

Another benefit to REAL, is that you are not expected to provide exclusive training or coaching to your downline. In fact, we have rules against “promising anything of value in exchange for putting you down as a sponsor”. Instead, your agents will get full access to EVERYONE's training in the company! This is very different then companies like eXp, where you are expected to continuously train, coach and mentor your downline. If you do not provide enough continues value, your downline may leave you.

Another advantage to REAL Broker is that it is about doubling in size every 12 months and has been for the last 4 years in a row. I joined in February 2021 when we where less then 2,000 agents. Currently in January of 2025, 4 years later, we are at 25,000 agents and adding 1,000 agents a month! In contrast, as of the writing of this article, eXp has lost agents every single quarter for an entire year straight! If you are trying to build a network being at a company who is growing is very important!

2. eXp Realty For Influencers

eXp Realty would be my second choice for a real estate agent with influence. You will probably earn the second most in revenue share per agents here but eXp does pay out revenue share on 7 tiers while REAL pays it out on 5 tiers. To unlock all 7 tiers of revenue share, you do need to have at least 30+ producing agents in your tier 1 compared to 25+ producing agents in your tier 1 to unlock all 5 levels of benefits at REAL.

So there is a trade off with the two companies where as REAL pays out significantly more on all 5 tiers, sometimes more than double, vs eXp who pays less per agent and per tier but you can earn revenue share going down 7 tiers if you unlock it. Another big difference is that REAL also pays out the most revenue share on tier 1 where eXp pays out the most on tier 7 which is the hardest to unlock.

One advantage to eXp’s model is that your first 3 tiers are automatically unlocked and you need to unlock your last 4 tiers. Where at REAL, your tier 1 is unlocked and you need to also unlock the remaining 4 tiers.

At eXp, the amount you make per agent also fluctuates every month depending on how many other agents in that tier had a transaction. Where as at REAL, you get a fixed % of their commission until they cap. IMO, REAL’s model is simpler and easier to explain to people as well which will affect your attraction efforts.

A few other factors to consider besides the numbers are that at eXp, you are expected to training, coach and mentor your downline. If you do not provide them enough value, you run the risk of them leaving the company for 6 months and joining again under a different downline. This is going to be a significant commitment of your time.

At REAL Broker, all agents have access to all the training! So there is no expectation of you providing exclusive training to your downline. If you do sell courses or coaching, that is perfectly fine at REAL but you just can’t trade those in exchange for someone naming you as their sponsor.

The last thing to consider is that eXp agents on average close fewer transactions then REAL Broker agents do. If you look at eXp’s latest financial report, their agents close on average 1.38 transactions per agent vs REAL’s latest financial report, their agents close on average 1.64 transactions per agent. Agent’s need to close transactions for you to earn revenue share and your network is going to close more at REAL then at eXp.

3. Epique Realty For Influencers

Epique would be my third choice but it’s really not that great of a choice for someone focused on revenue share. At Epique, agents have a diminishing cap. So year one their cap is $15,000, then $14,000, then $13,000, then $12,000, then $11,000 then $10,000 for year 5 onward. You earn 10% of their cap in revenue share and so this means, every year the amount of money you earn in revenue share also drops. So year one from a capping agent you would earn $1,500, then $1,4000, $1,300, $1,200, $1,100, and then just $1,000 every year after that.

This drop in revenue share is applied to every tier so it is going to be a constant struggle for you just to maintain your revenue share stream. The $1,000 to $1,500 per agent is also significantly less then REAL’s revenue share wich is up to $4,000 per agent.

Epique is also the most expensive cloud brokerage which will make it difficult to attract to agents and teams to.

4. LPT Realty For Influencers

I would rank LPT Realty #4 on this list. They pay the least amount of revenue share and require the agents close the most amount of transactions for you to earn your full amount. For an agent under the Business Builder plan, the most you can earn off of an agent is $775 a year and that’s if they close 10 transactions.

The vast majority of the company is with their business builder plan, which means the $775 is the most you can make on the vast majority of your network.

LPT is also the cheapest cloud brokerage out there at just $500 flat fee and a $195 transaction fee and a $500 annual fee. This is going to attract a certain type of agents. New agents, part-time agents, non-producing agents and you need agents to close transactions in order to earn revenue share.

Because they are the cheapest, in opinion this is going to affect the quality of the training and community at the company which can affect your agent retention for your network.

Final Thoughts

So as you can see, there is no one brokerage that fits every agent’s needs. For me, I found that REAL Broker was the best fit for my business and many of the agent’s I know.

If your interested in learning more about REAL Broker, I’d be happy to hop on a 1-on-1 video call with you to help you figure out if it’s a good fit for your business or not. Click the image below to set up a call. 👇