In a recent interview with Malcolm Lawson, Greg Goad, a successful real estate agent, shared his insightful experience with REAL Broker. This REAL Broker review delves into Greg's journey in the real estate industry, the advantages of joining REAL Broker, and the transformative impact of their technology and culture.

From Boutique Brokerage to Business Growth

Greg Goad started his real estate career in 2016, initially joining a small boutique brokerage with a close friend. While he enjoyed the freedom and flexibility there, his business truly took off after he embraced video marketing. His first listing video, inspired by industry influencers like Brad McCallum, significantly boosted his brand visibility and client base.

Transition to REAL Broker

In January, Greg made the pivotal decision to switch to REAL Broker. He sought a brokerage that allowed him to maintain his unique brand identity and provided better growth opportunities. "I needed to move to where I could still be that brand," Greg explained. The REAL Broker agent review highlights how Greg valued the ability to keep his individuality while benefiting from a larger support system.

Seamless Technology and Efficiency

One of the standout features in this REAL review is the emphasis on technology. Greg praised REAL Broker's app for its efficiency and ease of use. "I literally went into the app, created a new CDA, recalibrated, and forwarded it to the closing paralegal. I still got paid the same day," Greg shared. This streamlined process contrasts sharply with the cumbersome procedures at his previous brokerage, underscoring the advanced technological infrastructure at REAL Broker.

Stock Options and Revenue Sharing

Greg also highlighted the financial incentives at REAL Broker. Through their stock options and revenue-sharing program, agents can earn and own part of the company. "I've opted in, and we're up to like 20 grand or something like that," Greg noted. This ownership aspect not only provides financial benefits but also fosters a collaborative and motivated culture.

Collaborative and Fun Culture

The culture at REAL Broker is another key point in Greg's review. He described it as fun, groovy, and highly collaborative. "We shot a video in Central Park, went to a comedy club, and just hung out," Greg recounted. This environment of camaraderie and mutual support enhances both personal and professional growth, making it a unique aspect of what it's like being an agent at REAL Broker.

Join the REAL Community

For real estate agents considering a switch, Greg's real broker agent review provides valuable insights into the benefits of joining REAL Broker. The combination of advanced technology, financial incentives, and a supportive culture makes it an attractive option for agents looking to grow their business.

If you would like more information about joining REAL Broker, please schedule a 1-on-1 private video call with Malcolm Lawson to discuss your business and see if REAL would be a good fit for you or not.