In this REAL Broker review, we had the pleasure of speaking with James George, a seasoned real estate agent who has navigated his career through several prominent agencies before finding his home at REAL Broker. James brings a wealth of experience and insights, making him the perfect candidate to discuss what it's like being an agent at REAL Broker. In this interview, conducted by Malcolm Lawson, also a real estate agent at REAL Broker, James shares his experiences, the benefits of the company, and why he believes it's a great choice for real estate professionals.

Journey to REAL Broker

James George's journey in real estate began at Berkshire Hathaway. Seeking a more modern approach, he moved to Compass, enticed by the financial incentives and the company's innovative reputation. However, it wasn't until he joined REAL Broker that he felt he had truly found his place. James explains, "The vision at REAL Broker is to provide the best experience for real estate agents, not just to be the biggest company."

Innovative Technology

One of the standout features James highlights in his REAL Broker agent review is the company's technology. REAL Broker has developed proprietary tools like the Reen app, which allows agents to run their entire business from their phones. "The Reen app is my favorite piece of technology," James notes. It includes features such as geographical farming, automated postcards, and an AI chatbot to engage leads, making it a comprehensive tool for any agent.

Comprehensive Training

Training at REAL Broker is another significant advantage. James appreciates the access to top-performing agents who provide daily training sessions. "Whether you're a new agent or experienced, the training at REAL Broker is phenomenal," he says. This support system ensures that all agents have the resources they need to succeed.

Cost and Revenue Model

Discussing the financial aspects, James explains that joining REAL Broker comes with an 85/15 commission split and a $12,000 annual cap. There are no monthly fees, but an annual fee of $150 is deducted from the first three transactions each year. "This model is very agent-friendly," James emphasizes, making it easier for agents to maximize their earnings.

Stock and Revenue Sharing

REAL Broker also offers compelling stock and revenue-sharing incentives. Agents can earn up to $24,000 in free stock through the Elite Agent program, a significant motivator for high performers. "It's like getting a bonus for doing what you already do," James explains. Additionally, the revenue-sharing model at REAL Broker is straightforward, rewarding agents for their efforts in building and supporting their teams.

Community and Events

The sense of community at REAL Broker is fostered through regular events. James mentions the annual Rise event, which rotates locations and provides an opportunity for agents to network and learn from each other. "These events are not just educational but also a lot of fun," James shares, highlighting the importance of community in the company's culture.

Final Thoughts

In conclusion, James George's experience provides a comprehensive look at what it's like being an agent at REAL Broker. The combination of innovative technology, comprehensive training, favorable financial terms, and a supportive community makes REAL Broker an attractive option for real estate professionals.

If you would like more information about joining REAL Broker, please schedule a 1-on-1 private video call with Malcolm Lawson to discuss your business and see if REAL would be a good fit for you or not.