In a recent interview with Malcolm Lawson, a seasoned real estate agent at REAL Broker, we had the pleasure of hearing from Katie Day. Katie is the dynamic team leader of the "Move Me to Texas" team, which handles between 150 to 200 transactions annually. With an impressive social media presence and as a co-founder of the Real Estate Video Blueprint annual conference, Katie offers a wealth of experience and insight into what it's like being an agent at REAL Broker.

Why Katie Day Joined REAL Broker

Katie’s team made the strategic decision to join REAL Broker about three years ago. Previously, they were with a traditional brick-and-mortar brokerage, burdened by hefty franchise and desk fees. Katie shared, “Once I saw the numbers for REAL Broker, it almost felt irresponsible to continue paying as much as we were at our previous brokerage.” This move has significantly reduced their operational costs, making the decision to join REAL Broker a financially sound choice for the team.

Cutting-Edge Technology at REAL Broker

One of the standout features of REAL Broker, according to Katie, is its innovative technology. She highlights the comprehensive app that integrates all necessary tools for managing transactions, tracking commissions, and accessing training resources. “The app is the best part,” Katie enthused. It offers a seamless experience, providing agents with a snapshot of their business, commission details, revenue share, stock information, and more. The app’s integration of AI features, like Leo the AI bot, has also seen significant improvements, enhancing its utility for agents.

Exceptional Training and Community

Training and continuous learning are vital for any successful real estate team. Katie appreciates the extensive training programs available through the Real Academy at REAL Broker. These programs not only offer valuable knowledge but also foster connections among agents nationwide. “My team members get to create connections with other agents across the country, which result in referrals and masterminding opportunities,” she said. This collaborative environment is a crucial aspect of the REAL Broker agent review, setting it apart from other brokerages.

Revenue Sharing and Network Growth

Katie has also experienced significant success with REAL Broker’s revenue share program. Building strong relationships has been her most effective strategy for growing her network, which now boasts over 1,400 agents. “For me, it’s been about relationships,” Katie emphasized. She advises against impersonal recruitment methods and instead focuses on authentic connections to attract new agents to REAL Broker.

A Collaborative and Supportive Culture

The culture at REAL Broker is another key factor that Katie praises. The sense of community and collaboration is palpable, with agents supporting each other’s success. Katie describes the culture with the phrase, “We is bigger than me,” highlighting the collective effort to grow together. This supportive atmosphere, coupled with the unique sneaker culture, makes REAL Broker a fun and engaging place to work.

Katie’s favorite aspect of being an agent at REAL Broker? The community. She cherishes the friendships and professional relationships she has built within the company. “Some of my very closest friends are with REAL,” she shared, underscoring the importance of the community in her positive experience.

Conclusion

Katie Day’s REAL Broker review provides a comprehensive look at the benefits of joining REAL Broker. From significant cost savings and cutting-edge technology to exceptional training and a supportive community, REAL Broker offers a compelling package for real estate agents.

If you would like more information about joining REAL Broker, please schedule a 1-on-1 private video call with Malcolm Lawson to discuss your business and see if REAL would be a good fit for you or not.