In today's REAL Broker review, we sit down with Matt Hawkins, a solo real estate agent with REAL Broker, to get his insights and experiences. Matt has been licensed for over four years and joined REAL Broker in September 2021. He shares his journey and what it's like being an agent at REAL Broker with Malcolm Lawson.

Current Business and Experience

Matt has a solid track record, having closed 15 transactions worth around $8 million last year. Since joining REAL Broker, he has leveraged the company's tools and support to enhance his business. He appreciates the significant savings on technology, particularly the Chime CRM system, which costs only $25 a month at REAL compared to $600 elsewhere. This feature alone has been a game-changer, saving him several thousand dollars annually.

Technology at REAL Broker

One of the major perks Matt highlights in this REAL review is the technology. The REAL agent app is a favorite among agents, offering a streamlined interface to manage transactions, commission statements, and other crucial data. "It's pretty slick," says Matt, emphasizing the ease of use and the convenience of having all necessary information at his fingertips.

Culture and Collaboration

The culture at REAL Broker is another standout feature. Despite being a completely virtual brokerage, the sense of community and support is strong. Matt appreciates the leadership's philosophy of "work hard, be kind," which fosters a collaborative environment without the cutthroat competition seen in other brokerages. "Everyone I've run into has been super friendly and helpful," Matt notes, underscoring the positive and supportive atmosphere.

Training and Education

Training and education are robust at REAL Broker, with numerous classes and weekly masterminds available. These sessions focus on various aspects of real estate, including social media marketing and digital strategies, which are crucial in today's market. Matt values the detailed and tactical nature of these trainings, which go beyond generic advice to provide actionable insights.

Lead Generation and Automation

Matt also shares his experience with lead generation and automation using the Chime CRM. He runs pay-per-click ads, generating 80 to 100 leads a month, and utilizes Chime's automation features to manage these leads efficiently. This approach allows him to be more hands-off with lead follow-up, enabling him to focus on other aspects of his business.

Final Thoughts

In this real broker agent review, Matt Hawkins provides a comprehensive look at what it's like being an agent at REAL Broker. From the significant cost savings on technology to the supportive culture and advanced training opportunities, it's clear that REAL Broker offers substantial benefits for real estate agents.

If you would like more information about joining REAL Broker, please schedule a 1-on-1 private video call with Malcolm Lawson to discuss your business and see if REAL would be a good fit for you or not.