A Glimpse into the Future of Real Estate Brokerages

In a realm where technological innovation meets real estate, something revolutionary brews on the horizon, promising to recalibrate the relationship between brokerages and real estate agents.

Rise, the annual conference by real broker unveiled a series of disruptive announcements, with the spotlight being a fintech project, the REAL Wallet, REAL Debit Card & REAL Credit Card. This pioneering concept spearheaded by Tamir Poleg, the CEO and co-founder of Real Broker, is set to change the industry forever!

The REAL Wallet Explained

At REAL Broker, agents have several streams of income into their businesses, not just commissions. Many agents also receive revenue share, stock awards, and joint venture quarterly payouts. Soon, all those streams of income will funnel into the agent’s REAL Wallet.

The wallet provides an interactive platform where you can manage your assets at ease, deciding whether to transfer them to your bank account or utilize them using the REAL debit card. When your funds are sitting in your REAL Wallet, they will be earning interest for both the agent and the brokerage!

The REAL Debit Card Explained

Once your funds are in your wallet, you of course can transfer them to your bank account or keep them there and spend them using your REAL Debit Card. When transactions are made using this card, agents will earn points that can be used to offset transaction fees, caps, and other costs at REAL!

During Tamir’s presentation, he hinted it may be possible to earn enough points to completely offset ALL commission splits and fees agents pay REAL annually!

This is HUGE! REAL is already one of the most affordable brokerages out there, with the additional discounts agents will receive using the REAL Debit Card, REAL just became even more affordable!

The REAL Wallet and Debit Card don’t just stand as more tools for the agents; they symbolize a broader organizational culture of innovating and redefining the relationships between agent and brokerage.

The REAL Credit Card Explained

The REAL Credit Card is a groundbreaking instrument designed to empower agents with financial flexibility. It manifests as an avenue for agents to access capital based on things like past transactions, equity In REAL, Revenue Share, Joint Venture Income, and other financial standings within the company.

REAL essentially uses these assets as collateral to extend lines of credit to their agents. As small business owners, having access to capital to invest in your real estate business could be a complete game changer for many real estate agents! From investing in an office space, to events, to coaching or even investing in camera equipment!

What other brokerage out there is willing to extend lines of credit to their agents to invest in their own businesses?

REAL offers 3 levels of credit cards. One for agents, one of Elite Agents and one for teams. This allows teams an additional incentive for agents to join because it will give the team member access to the team’s credit card for certain expenses.

A Safety Net During Uncertain Times

This access to capital can be especially crucial in uncertain market conditions, offering agents a cushion to lean on in times of financial need.

In our industry, there are macro factors in our business that we have no control over. Recessions, interest rate hikes, market crashes, Pandemics, ect. With the REAL credit card, agents can have access to capital if they have to go a month or two without any closings. This will allow them to ride out the short-term challenge and continue staying in the industry.

Conclusion: An Absolute Game Changer For The Real Estate Industry

The introduction of these financial tools for agents is set to redefine industry standards, marking a monumental shift towards a more supportive, rewarding, and agent-centric brokerage model. Not only is this model good for the agents, but it’s serves as an additional stream of income for the brokerage. This innovation stands as a testament to REAL’s visionary leadership, technological prowess, and steadfast commitment to redefining the agent and brokerage relationship!