Shannon Gillette's Success Story
In today's REAL Broker review, Malcolm Lawson interviews Shannon Gillette, a leading real estate agent who has built an impressive career with REAL Broker. Shannon runs the Gillette Group, a top 10 team in their market, closing over $1 million a year in sales volume. In this interview, she shares her journey, strategies, and experiences with the brokerage.
Shannon's Journey into Real Estate
Shannon began her real estate career in new home sales from 2006 to 2014. Dissatisfied with the traditional marketing methods she observed, she decided to take a different approach. "When I left new home sales, I made a promise to myself that I was going to film a video for every home I list," Shannon explained. This decision marked the beginning of her innovative marketing strategy.
Building a Personal Brand
A significant part of Shannon's success comes from her strong personal brand, particularly on Instagram and YouTube. "All of my clients really come back to Instagram or YouTube in some way," she shared. By consistently posting a mix of personal and professional content, she has grown her following to nearly 50,000 on Instagram.
Key Strategies:
Consistent Posting: Shannon posts on her Instagram stories every day, sharing behind-the-scenes glimpses of her life.
Diverse Content: Her feed includes real estate listings, family moments, and personal interests, which helps build a relatable and engaging presence.
The Power of Video Marketing
Video marketing has been a cornerstone of Shannon's strategy. She emphasizes lifestyle content in her listing videos, showcasing the area and amenities to attract potential buyers. "Buyers care sometimes more about lifestyle than they do the actual home," Shannon noted.
YouTube Strategy:
Lifestyle First: Highlighting the surrounding area and lifestyle in listing videos.
Consistent Content: Regularly posting videos to maintain engagement and reach.
The Role of REAL Broker
When discussing what it's like being an agent at REAL Broker, Shannon highlighted the support and resources available. "REAL Broker has been instrumental in providing the tools and flexibility I need to grow my business," she said. The brokerage's focus on innovation and agent support aligns perfectly with Shannon's approach to real estate.
Advice for Aspiring Agents
Shannon offers valuable advice for agents considering joining REAL Broker:
Build Your Brand: Focus on personal branding by sharing who you are beyond your job.
Embrace Video: Start using video to connect with potential clients and showcase your listings.
Be Consistent: Regular posting and engagement are key to building a loyal following.
Final Thoughts
Shannon's story is a testament to the power of innovative marketing and the supportive environment at REAL Broker. Her success demonstrates the potential for growth and achievement with the right strategies and tools.
If you would like more information about joining REAL Broker, please schedule a 1-on-1 private video call with Malcolm Lawson to discuss your business and see if REAL would be a good fit for you or not.
