REAL Broker Review: A Former Indie Broker's Insight
In this episode, Malcolm Lawson sits down with Darren Lil, the CEO and founder of Redline Real Estate, who shares his experience and insights on transitioning to REAL Broker. Darren manages a team of over 75 agents, and he provides a thorough REAL Broker review that sheds light on the tools and technology that have significantly improved his operations.
Joining REAL Broker: A Strategic Move
Darren Lil's journey from an independent brokerage to joining REAL Broker was driven by the need for better support and technology. Based in Calgary, Alberta, Canada, Darren managed Redline Real Estate as an independent brokerage from 2009 until 2021. The decision to join REAL Broker was carefully considered, focusing on what would be best for his agents. "We wanted to look at it through the lens of our agents," Darren explains. "What's going to be better for them?"
Real Broker Agent Review: Tools and Technology
One of the standout features in Darren’s REAL Broker review is the Pro Teams software. This tool has been a game-changer for Darren’s team, automating many of the administrative tasks that were previously manual and time-consuming. "Real rolled out this thing called Pro Teams, which has given us incredible flexibility," Darren shares. This software handles complex financial management tasks, such as splits and fee structures, allowing Darren and his team to focus more on growth and less on administration.
Growth and Expansion with REAL Broker
Since joining REAL Broker, Darren's team has grown from 75 to 88 agents, expanding into new markets within their province. The support from REAL Broker's infrastructure has made this growth possible. "The real broker platform allowed us to expand into a couple of new markets," Darren notes. This expansion was previously cost-prohibitive and challenging to manage independently.
Private Label Benefits
Another highlight of Darren’s REAL review is the private label feature. This option allows brokerages to maintain their independent brand identity while leveraging the backend support and technology of REAL Broker. "The private label allows you to keep all of your brand on the front end, but now the back end of real doesn't have to be even represented," Darren explains. This flexibility is crucial for brokerages with strong, established brands that don’t want to dilute their identity.
Challenges and Solutions
Managing a large team comes with its challenges, but the tools provided by REAL Broker have eased these significantly. Darren mentions, "We had to manually manage splits and caps, which was cumbersome. Now, it's all automated in the system." This automation not only saves time but also reduces the risk of errors, allowing administrative staff to focus on more strategic tasks.
REAL Broker's Supportive Culture
Throughout the interview, Darren emphasizes the supportive culture at REAL Broker. Unlike traditional franchises, REAL Broker feels more like a partner than an employer. "They're here to support our businesses and what is best for us," Darren says. This supportive environment is a significant factor in his positive real broker agent review.
Conclusion
Darren Lil's experience with REAL Broker highlights the substantial benefits of their advanced tools and supportive culture. The Pro Teams software and private label feature are particularly noteworthy, offering flexibility and efficiency that are essential for managing a large team.
If you would like more information about joining REAL Broker, please schedule a 1-on-1 private video call with Malcolm Lawson to discuss your business and see if REAL would be a good fit for you or not.
