Why This $230 Million Producer Joined REAL Broker

In a recent interview with Malcolm Lawson, a real estate agent with REAL Broker, Ken Pozak, team leader of the Poseidon Group in Orlando, Florida, shared his insights on joining REAL Broker. With a team of 28 agents and a projected annual sales volume of $230 million, Ken's decision to move from Keller Williams to REAL Broker offers valuable lessons for agents considering a similar transition.

Why Ken Pozak Chose REAL Broker

Ken Pozak's decision to move his team to REAL Broker was influenced by several key factors. "I was brought the opportunity 11 months ago," he said. "If I knew it was going to be as easy and beneficial as it has been, I would have moved a lot sooner."

Ken emphasized that joining REAL Broker was financially advantageous for his team. "The cap structure is lower, and there's no franchise fee," he explained. This move instantly saved his agents $500 to $1,000 a month, a significant amount that could go towards personal expenses like car payments or health insurance.

Team Benefits at REAL Broker

A significant aspect of Ken's REAL Broker review was the opportunity for his agents to earn additional income through revenue sharing and stock options. "I've already had multiple agents on my team recruit others," he said. "That's extra income for them, right off the bat." This potential for earning beyond traditional commissions is a big draw for many agents.

Collaborative Culture and Training

One of the standout points in Ken's real broker agent review was the collaborative culture at REAL Broker. He highlighted the national level of collaboration and masterminding, which allows agents to learn from top producers across the country. "We all grow together," he noted. "When one agent succeeds, we all succeed."

The training programs at REAL Broker are another strong point. "Every week, top agents are teaching classes and being available for calls," Ken shared. This peer-led approach ensures that the training is practical and relevant, driven by agents who are actively succeeding in today's market.

User-Friendly Technology

Ken also praised the technology at REAL Broker, describing it as "intuitive and user-friendly." The transition to using tools like SkySlope was smooth, even for agents resistant to change. "The app is very intuitive," he said. "You see the metrics that all of us care about – contracts, commissions, volume, revenue share – all in one place."

This ease of use and accessibility is a significant advantage for agents who want to focus on growing their business without getting bogged down by complex technology.

Final Thoughts on Joining REAL Broker

Ken Pozak's experience provides a comprehensive look at what it's like being an agent at REAL Broker. From financial benefits to collaborative culture and cutting-edge technology, REAL Broker offers a supportive environment for agents looking to thrive.

If you would like more information about joining REAL Broker, please schedule a 1-on-1 private video call with Malcolm Lawson to discuss your business and see if REAL would be a good fit for you or not.

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REAL Broker Review: A Former Indie Broker's Insight