REAL Broker Review: Brad McCallum's Experience
In this REAL Broker review, we dive into an insightful conversation with Brad McCallum, a successful real estate agent who has achieved over $60 million in sales. Interviewed by Malcolm Lawson, another prominent real estate agent at REAL Broker, Brad shares his journey and experiences with the company. This review aims to provide an inside look into what it's like being an agent at REAL Broker, offering valuable insights for real estate professionals considering joining the brokerage.
Building a Brand through Content Marketing
Brad McCallum has been a licensed real estate agent for four years, with the past two and a half years spent working full-time. His focus on creating engaging video content for listing properties has not only accelerated home sales but also helped him build a strong personal brand. Brad's approach to making "miniature films" for homes has caught the attention of many, allowing him to grow his business rapidly. In 2020 alone, he recorded $62 million in sales with $63 million under contract.
Why Brad Chose REAL Broker
When asked why he decided to join REAL Broker, Brad emphasized the company's supportive community and advanced technology. He appreciated the collaborative environment and saw REAL Broker as a place where his team could thrive. According to Brad, "I knew my team would be more successful here," highlighting the positive impact of the company's culture and resources on his business.
The Power of Community and Collaboration
One of the standout aspects of Brad's REAL review is the emphasis on community. He noted that unlike traditional brick-and-mortar brokerages, REAL Broker fosters a collaborative environment where agents share knowledge and strategies. This collaboration occurs on an international scale, allowing agents to learn from each other regardless of their location. Brad explained, "We’re all trying to build the best brokerage, and it’s happening through this community of collaboration."
Advanced Technology and Tools
Brad highlighted the advanced technology provided by REAL Broker as a game-changer for his business. The company offers a comprehensive app that allows agents to manage their business efficiently and transparently. Brad shared, "To have this simple tool that lets you see exactly where your business is at is just logical." Additionally, platforms like Chime, a powerful CRM and lead generation tool, are available at a fraction of the cost, making it easier for agents to grow their business.
Networking Opportunities and Professional Growth
Brad also praised the networking opportunities at REAL Broker. Events and mastermind sessions bring together top-performing agents, offering valuable insights and strategies. Brad mentioned, "It’s events like this that allow us to get together and learn from each other." This environment not only fosters professional growth but also helps agents stay informed about market trends and best practices.
Conclusion
Brad McCallum's REAL Broker agent review provides a comprehensive look at the benefits of joining this innovative brokerage. From the supportive community and advanced technology to the networking opportunities and professional growth, it's clear why Brad chose REAL Broker for his team.
If you would like more information about joining REAL Broker, please schedule a 1-on-1 private video call with Malcolm Lawson to discuss your business and see if REAL would be a good fit for you or not.
