Brad McCallum is a team leader with REAL Broker who has built a huge influence and a $120,000,000 in volume team revolved around his cinematic listing videos! In this interview, brad breaks down his video and social media strategy and reveals which platform he gets a 40X higher lead generation than the others from.

Cloud brokerages are quickly becoming the norm in the real estate industry! With the lower fees, better technology, and additional streams of income into our businesses, it’s no wonder why they are becoming so popular. As of today, the three biggest cloud brokerages at eXp Realty, REAL Broker, and LPT Realty.